WE DO CRYPTO.
YOU DO YOU.
Founded in 2019, Cake DeFi is the retail vertical of Cake Group, one of Southeast Asia's fastest growing digital assets innovators. Cake DeFi is headquartered and registered in Singapore.
WHAT WE STAND FOR
Cake is designed with full transparency, ease-of-use and aligned interest with our customers in mind.
CONTROL YOUR FINANCIAL DESTINY
Our mission is to empower our customers to take control of their financial destiny. This is what unites our company, our customers and our partners.
MOST TRUSTED ONE-STOP PLATFORM
Our vision is to become the world’s most trusted one-stop DeFi and Web3 platform. This is what we want to build.
HOW IT’S GOING.
HOW IT STARTED.
To date, we have paid out close to US$400 million in rewards to our customers. More than 1 million retail users from over 190 countries trust us to manage over US$1 billion in customer assets. We are a profitable, cashflow-positive private rocket ship that's just getting ready for take-off.
ROLLED OUT TRAVEL RULE COMPLIANCE WITH NOTABENE
Published Merkle Tree-based Proof of Reserves & Liabilities
LAUNCH OF B2B ARM – LEVAIN IN Q4'22
REAL PEOPLE WORKING HARD TO MAKE YOUR ASSETS WORK HARDER.
Cake DeFi was founded in the beginning of 2019 by Dr. Julian Hosp and U-Zyn Chua to solve major financial pain points in people’s lives. We are innovators from diverse backgrounds and industries.
Dr. Julian Hosp
Co-Founder & Chief Executive Officer
U-Zyn Chua
Co-Founder & Chief Technology Officer
Daniel Lo
Chief Legal Officer
Ping Lai Tan
Chief Financial Officer
OUR UNYIELDING PRINCIPLES
We live and breathe our core values. No effort is spared in ensuring they're upheld at every opportunity.
Integrity
Judge based on merits. Make ethical decisions aligned with the company’s best interest.
Resourcefulness
Find or create solutions. Take action and iterate along the way.
Ownership
Be accountable, reliable, and act like a business owner.
Meritocratic Decision-making
Argue based on data and facts. Reason over emotion.
Customer Obsession
Build, work and act with the customer in mind.
Radical Candor
Over-communicate. Be respectful when giving feedback and generous when giving praise.
Passion
Go the extra mile. Constantly strive to grow, learn and improve.
COME BAKE THE FUTURE OF PERSONAL FINANCE WITH US.
We have over 160 team members spread across 28 countries, and counting!
We strive to hire for the best talent for every position. Our hiring process is designed to ensure that we hire based only on merit.
CHOOSE CAKE.
Come bake the future of personal finance with us
